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An Interview with Jamie of La vie...J'aime

Thank you to Smashion for including me! I am a 20-something Bostonian who works in advertising, and I also have a popular fashion blog: La vie...J'aime. The name means "Life...I love" in French, and J'aime is a play on my name, Jaime. I document fashion, art, beauty, my personal style, styling looks, and anything else that peaks my interest!

This interview was published on Monday, December 06, 2010.

What do you do when you're not blogging? What is your job?

Jaime: I work at a media technology company in sales.

How would you describe your personal style?

Jaime: I would describe my style as modern and fun. I like to be on trend but still stay classic- not too over the top and not too trendy that it looks dated. My go-to stores are J.Crew, Anthropologie, Ann Taylor Loft, Target, Banana Republic, Nordstrom, and Forever 21.

Who or what has been your greatest fashion influence?

Jaime: I would have to say my mom. She has great style- and about 100 pairs of shoes! Growing up I always emulated her jewelry, shoes, and makeup. Now I get to "borrow" from her :) Some of my best memories with her are our fun shopping trips; mom time + shopping- can't beat it!

Which label dominates your closet?

Jaime: J.Crew, Juicy Couture & Ann Taylor/Loft- I used to work at Juicy and AT, so the discounts were used far too often!

What would be the one fashion tip you would give to a friend?

Jaime: Just because it's in style/on trend, doesn't mean it's for you. Work with what you've got and use fashion to show the true YOU, not how you think you should look.

Who are your favourite bloggers we don't know about?

Jaime: You probably know these- Cupcakes and Cashmere, Rockstar Diaries, A Cup of Jo...to name a few. I follow too many blogs! Despite not being close to getting married, I also read wedding blogs- Such great inspiration, and three of my best friends are getting married next year, so that counts, right? ;)

Where are you from and what are your top three favorite places to shop in your city?

Jaime: I am from Boston, MA- born and bred in this area. I love going to Newbury Street in Boston for a fun afternoon of boutique shopping; Natick Collection in Natick for any store you can imagine; Wrentham Outlets in Wrentham for deals and steals.

Top 3 favorite websites:

Jaime: www.jcrew.com, www.popsugar.com, www.boston.com

Favorite item of clothing in your closet:

Jaime: This it tough...For sentimental/memories, my black leather riding boots from Italy. For right now/everyday, my Old Navy jeggings (I live in these).

Great fashion steal:

Jaime: Two summers ago, I bought a fur minx coat at an antique store in Maine. It was from an estate sale, and I scored it for $45! Right now, I am having it relined to a vintage, pink silk. It's going to be the best item in my closet that I'll have forever!

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