EDUN: Fashion out of Africa RSS Feed
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Posted: 14-Feb-11 8:35 PM
Have you heard about EDUN? It's a for-profit fashion line launched by Ali Hewson and her husband Bono (yes, of U2) with the aim to "encourage trade with Africa and raise awareness of the possibilities there." (source) The brand boasts of 85% of their clothing is manufactured in Africa, while 15% is sourced from other locations, mainly Asia. They also source organic and sustainable material when possible. There's been some controversy with EDUN about how much is truly made in Africa, but I think it's been settled. Haven't had time to really research, but here's some of their clothes courtesy of the site's Lookbook. It's very wearable, and no fuss. While I think it could use more colors (after all, many of Africa's national costumes are quite colorful), I'd wear this. I just wonder how much it costs? |
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Posted: 16-Feb-11 9:31 AM
Wow I really like these pieces. I think they are great and look comfortable. Only thing is they could use some color to liven things up a bit. However, I really like how this is for a cause, which makes it that much better to purchase a piece. |
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Posted: 23-Feb-11 5:32 AM
It does need a bit more color right? While I love dark and um, drab tones myself, it would be great to have a piece or two of bright shades to perk things up. Maybe substitute a dark scarf for a yellow one, or a plain shirt for one with patterns? I hope they'll add those to their collection. |
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Posted: 24-Feb-11 12:01 PM
Bono aside, I think this line is totally wearable! But that's just it, it's just wearable. Nothing striking, nothing outstanding, nothing even interesting. I'd like to know what the price points are though, so I can maybe justify the look with the price. According to your description, the line is manufactured in Africa. Maybe that means that it doesn't necessarily mean that it's inspired by Africa? Perhaps the point of the whole clothing line is to create jobs, not to showcase Africa, its people and its culture. |
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Posted: 26-Feb-11 4:52 AM
I agree with Irislogic, the collection won't make you go WOW but, if the price is acceptable, if it helps create job, and if they use organic and sustainable material (when possible) -- I would love to be wearing one of the pieces. As you all said, the good thing about the collection is the comfortability but yea, it needs some color. :) |
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